Evolving Regulations & Best Practices

last updated 3/4/2021 

COVID-Related Best Practices: planning for reopening

Governor Baker continues to update a phased plan to reopen the economy amid the COVID-19 pandemic

In the meantime, many of our businesses are preparing now as their operations are allowed to gradually resume. Below are ideas and resources with sources cited. The Town will update this page as further guidance is issued by the state and Brookline Public Health. Currently, Public Health has issued guidance for food establishments that continue to be open to the public as an essential business and general cleaning and disinfection guidance.   

  • Brookline Chamber of Commerce Business Forum (you do not need to be a Chamber member, discussions are private to businesses that join as members)  
  • Communication to Customers - in your marketing, show customers how you are keeping your employees & customers safe! We are hearing from many residents and neighborhood associations eager to support local businesses, and learning about reopening stores through their social networks. Many customers returning to the marketplace are purchasing first from businesses that are explaining their safety protocols. Photos of safe, hard-working employees of local businesses are very often reposted! 
  • Retail ideas, courtesy of Beth Venti at Wild Goose Chase
  • Supplies & services sources: State Portal opened May 18th
    • Cleaning Supplies, Masks/Gloves, Hand Sanitizers & Dispensers, Signage for Customers - please make sure you read Brookline Public Health Department’s cleaning & disinfection guidance before ordering disinfectants

TEMPORARY BUSINESS OPERATIONS & REGULATIONS DUE TO COVID-19

  • Private fitness classes now allowed in Town-owned parks and open spaces through new temporary permit program: In recognition of the COVID-related challenges facing Brookline’s fitness businesses, the Town created a temporary permit program to allow private fitness classes to be held in select Town-owned parks and open spaces; businesses interested in taking advantage of this program should review the program description, and sign and submit the COVID Outdoor Fitness Safety Guidelines and a special permit-fitness application. Applications and inquiries can be directed to Alex Cassie at acassie@brooklinema.gov.
  • Sandwich boards allowed on public sidewalks with certain conditions: The Brookline Department of Public Works (DPW) Commissioner, in consultation with the Economic Development Division, extended an order allowing for the temporary use of retail sandwich boardsin Brookline's commercial areas through March 31, 2021. This order is part of the Town’s overall strategy to re-imagine and re-purpose our public spaces in support of our local businesses during COVID.
    • Businesses interested in displaying sandwich boards in the public way must comply with the requirements outlined in the DPW orders and submit a copy of their general liability insurance to Todd Kirrane, Transportation Administrator, at tkirrane@brooklinema.gov
  • #ShopBrookline Signage Program: In partnership with the Brookline business community, the Town of Brookline has created a coordinated storefront signage program to fill Brookline’s commercial areas with bright, positive messaging and clearly communicate how Brookline businesses are open for business during COVID-19.
  • Guidance on Cleaning: The Brookline Department of Public Health has prepared a Cleaning & Disinfection Guidance document for businesses (and residential buildings). Within that Guidance is a link to disinfectants that the EPA identifies as effective against COVID-19.
  • Grocery Options: If you currently have a food establishment permit, a retail food permit, or a limited food retail permit - yes, you can sell grocery items to your customers. Please just send an email to your health inspector about any new types of food items you’re selling and how you plan on safely storing them – done!
  • Plexiglass Barriers: A building permit is not required for the installation of plexiglass barriers and there are no specific design standards from the Public Health Department.
  • Storefront Signage Enforcement Temporarily Suspended: As of April 14, Brookline’s Building Commissioner will significantly relax storefront window signage requirements for the remainder of the State of Emergency, on the condition that any temporary interior signage (e.g. banners, posters, illuminated signs) installed during this time must be removed once the State of Emergency is lifted. For temporary illuminated signs, plug-in signs are recommended, and any hard-wired temporary illuminated signs should be installed by a licensed electrician to ensure safety. Existing restrictions on sandwich board signs will continue to be enforced.
  • Delivery/Carry Out Signage: Many essential businesses have created or increased their delivery or curb-side pick-up options as well to accommodate social distancing efforts. To support Brookline businesses as they transition to delivery-only operations, the Town has put up “Delivery/Carry Out Only” 15-minute parking signs at various locations throughout Brookline’s commercial areas. The locations of these 15-Minute Delivery Only signs can be found here. (Note: Many thanks to Hugh Mattison, TMM5 for creating this reference map.) Please contact Meredith L. Mooney, Economic Development Planner, at mmooney@brooklinema.gov with any questions about this initiative or to request a sign.
  • Should businesses that are just starting to begin construction continue plans to build out their space?  The Building Department has continuously been processing construction permits online. Please start the building application process online, and your building inspector will be in touch with you to schedule any on-site meetings as local and state orders allow. Please be patient with our response time as the Town continues to try and remain open for business, safely.

Non-COVID related evolving regulations:

  • Tobacco Restricted to only be sold to those born prior to 1976 - passed in September 2020 by Town Meeting; under review by Attorney General's Office

COVID-Related Evolving Regulatory Topics